A sale is a negotiation between you and the customer. It’s the sales person’s aim to persuade the customer that purchasing this product or service is the best option.
No matter what you are selling, every sales cycle has 3 points in common. These ‘sink or swim’ points define the success or failure of that sale; and every salesperson needs to be able to recognise to control those moments.
Mobile commerce is an important aspect of sales, and consumers utilize it constantly (peep the rise of Amazon and other big online retailers).
Demand generation is the practice of driving qualified traffic to your websites and digital properties. The more qualified traffic coming to your digital properties the more can be converted into customers.
Want more, higher quality customers with a lot less effort than it takes to do cold outbound sales or inbound marketing? Use this simple referral sales system to grow your business starting today.
The answer is “a bite at a time.” In the small business world, elephants are everywhere. Common examples of these metaphorically-edible obstacles might include bookkeeping, hiring, and… well, pretty much everything. What can I say, being a small business owner is tough.
Onboarding is broken. The average ramp time for a new rep is 4.5 months, while the average tenure is a year and a half. That means that 25% of a sales rep’s total time at a company is spent getting up to speed.
Influencer marketing is becoming an integral part of many digital marketing campaigns. Think of it as a new way to do word of mouth marketing. You find the right influencers to create content on your social media sites, then people share it, like it and engage with it in the comments.
Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success.
Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in concert to drive pipeline and customer acquisition, what’s the point? Savvy companies realize that a Sales and Marketing strategy is the next most important one after the overall business plan.